Real estate on university basketball courts continues to be an ever-powerful recruiting tool. Courts are no longer mere pieces of hardwood with simple lines. They are a blank canvas that can be transformed into an eye-catching, and most importantly a prospect-catching tool within a head coach’s arsenal.
Many universities have followed in Oregon’s footsteps by incorporating elaborate artwork of their own. These courts serve as a blank canvas, which function as an innovative backdrop for sporting events. Most recruits dream of competing on a masterpiece of art that showcases their school’s pride and tradition. The University of Oregon chose the artwork of Douglas Fir trees and the phrase “Deep in the Woods” in homage to the natural beauty of the state. George Washington University paid tribute to the nation’s capital by incorporating famous landmarks of Washington, D.C. on the hard-court. This begs the question; do these basketball courts have the same iconic feel of Boise State University’s football field “The Blue”?
The designs on these basketball courts are cutting-edge and immediately recognizable. Head coaches are always searching for ways to separate themselves from the competition and to have a dominant presence on the national level. Universities that elect to go the trendier and artistic route are putting their athletic programs in a position to succeed. From a recruiting and school pride point of view, the artistic designs of these courts are clever and offer a bit of majesty, making them enviable pieces of athletic property respected by coaches, fans, and athletes alike.
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