The University of Texas athletic department is a powerhouse that scores on the field and in the revenue department. According to beyondsports.com, during the 2011 season the Longhorns football team brought in more than $95 million while the men’s basketball team saw revenues in excess of $16 million. The $112 million generated by the football and basketball programs did not include revenue from the Longhorn Network or national apparel sales.
Talk about marketing your team. UT has a winning tradition on the field while fans from all over the nation support the team off the field by purchasing Texas Longhorns merchandise. It is a not uncommon to see University of Texas Co-Op's in major cities, other than Austin, throughout Texas. This further proves the point that the UT athletics brand "the Longhorn" is not only a recognizable symbol of success, but also a fashion statement worth flaunting.
The University of Texas comes in at number one in revenue and in fan base. As young couples prepare for families, their children's fate is already determined as most Texas infants have burnt orange baby clothes, or a Longhorn baseball cap, or a UT football in their possession immediately upon being placed in the crib. Burnt orange is a common thread in Texas towns, and any Texan can tell you that UT sports have a lasting record of success that can trump any other college program in the nation. UT has made itself an athletic staple in the state, as well as the nation. They are not just a sports program—they are a brand, a symbol burnt into the public's mind that symbolizes success.
No comments:
Post a Comment